Queensland lança campanha de turismo "O mundo de Bluey, para a vida real" de US$ 9,2 milhões, apresentando Bluey e Robert Irwin. Queensland launches $9.2m "Bluey's world, for real life" tourism campaign, featuring Bluey and Robert Irwin.

Queensland lança campanha de turismo de US$ 9,2 milhões com Bluey e Robert Irwin. Queensland launches $9.2m tourism campaign featuring Bluey and Robert Irwin. A campanha "Bluey's world, for real life" visa atrair turistas para Queensland usando o popular personagem de desenho animado e Robert Irwin, do Zoológico da Austrália. The "Bluey's world, for real life" campaign aims to attract tourists to Queensland using the popular cartoon character and Australia Zoo's Robert Irwin. A campanha foi lançada com uma tentativa de recorde mundial no "Keepy Uppy", passatempo preferido da família Bluey, envolvendo participantes em Brisbane, Cairns e na Gold Coast. The campaign was launched with a world record attempt at "Keepy Uppy", a favourite pastime of the Bluey family, involving participants in Brisbane, Cairns and on the Gold Coast.