Ben & Jerry's lança campanha de ativismo "Make Some Motherchunkin' Change" na Austrália, com ativistas da vida real. Ben & Jerry's launches "Make Some Motherchunkin' Change" activism campaign in Australia, featuring real-life activists.

A Ben & Jerry's lançou a campanha "Make Some Motherchunkin' Change" na Austrália, desenvolvida com a Clemenger BBDO e parceiros. Ben & Jerry's has launched the "Make Some Motherchunkin' Change" campaign in Australia, developed with Clemenger BBDO and partners. Esta iniciativa incentiva os australianos a se envolverem em ativismo, apresentando ativistas da vida real através de vários formatos de mídia, incluindo comerciais de TV e outdoors. This initiative encourages Australians to engage in activism, showcasing real-life activists through various media formats, including TV commercials and billboards. A campanha visa tornar o ativismo mais inclusivo e enfatiza que pequenas ações podem levar a mudanças significativas, reforçando o compromisso da marca com a justiça social. The campaign aims to make activism more inclusive and emphasizes that small actions can lead to significant change, reinforcing the brand's commitment to social justice.