A The Woolmark Company lança a campanha “Wear Wool, Not Waste”, destacando o impacto ambiental das roupas sintéticas. The Woolmark Company launches "Wear Wool, Not Waste" campaign, highlighting environmental impact of synthetic clothing.

A The Woolmark Company lançou sua campanha “Wear Wool, Not Waste” para destacar o impacto ambiental das roupas sintéticas, que devem representar 73% da produção de fibras até 2030. The Woolmark Company has launched its "Wear Wool, Not Waste" campaign to highlight the environmental impact of synthetic clothing, which is expected to comprise 73% of fiber production by 2030. Apresentando um filme com uma "invasão zumbi" de roupas sintéticas descartadas, a campanha enfatiza os efeitos duradouros desses materiais. Featuring a film with a "zombie invasion" of discarded synthetic garments, the campaign stresses the long-lasting effects of these materials. Incentiva os consumidores a escolher alternativas biodegradáveis como a lã, promovendo a sustentabilidade e a responsabilidade ambiental. It encourages consumers to choose biodegradable alternatives like wool, promoting sustainability and environmental responsibility.