A SnackFutures da Mondelz International investe na startup Urban Legend, da Healthier-doughnut. Mondelēz International's SnackFutures invests in Healthier-doughnut start-up Urban Legend.

A SnackFutures Ventures, da Mondelz International, investiu na start-up de donuts do Reino Unido Urban Legend, especializada em produtos "melhores para você". Mondelēz International's SnackFutures Ventures has invested in UK doughnut start-up Urban Legend, which specializes in "better-for-you" products. A Urban Legend usa a tecnologia de fritura a ar para reduzir significativamente a gordura, o açúcar e as calorias em seus donuts, oferecendo 12 variedades abaixo de 200 calorias. Urban Legend uses air frying technology to significantly reduce fat, sugar, and calories in its doughnuts, offering 12 varieties under 200 calories. Este investimento alinha-se com a estratégia de Mondelz para aumentar a sua presença no mercado de panificação fresca e saudável, ao mesmo tempo que expande as suas ofertas de bolo e pastelaria. This investment aligns with Mondelēz's strategy to enhance its presence in the healthier fresh bakery market while expanding its cake and pastry offerings.