PUMA lança campanha #KnowYourStuff com Aishwarya Sharma para examinar o impacto ambiental do couro. PUMA launches #KnowYourStuff campaign with Aishwarya Sharma to examine leather's environmental impact.

A PUMA iniciou a campanha #KnowYourStuff, com o embaixador Aishwarya Sharma, para examinar os efeitos ambientais do couro e suas alternativas. PUMA has initiated the #KnowYourStuff campaign, featuring Global Goals Ambassador Aishwarya Sharma, to examine the environmental effects of leather and its alternatives. A série de sete partes, disponível no YouTube da PUMA e no Instagram da Aishwarya, inclui insights das partes interessadas da PUMA e da PETA. The seven-part series, available on PUMA's YouTube and Aishwarya's Instagram, includes insights from PUMA stakeholders and PETA. Atualmente, o couro compreende apenas 4% dos materiais de calçado da PUMA, provenientes de curtumes certificados por meio de parcerias com organizações como o Grupo de Trabalho de Couro. Currently, leather comprises just 4% of PUMA's footwear materials, sourced from certified tanneries through partnerships with organizations like the Leather Working Group.