Clemenger BBDO lança "Long Way for a Beer", uma série do YouTube com australianos no extremo norte de Queensland, promovendo a Great Northern Brewing Co. e destacando a beleza nacional. Clemenger BBDO launches "Long Way for a Beer," a YouTube series featuring Australians in Far North Queensland, promoting Great Northern Brewing Co. and highlighting national beauty.

Clemenger BBDO lançou "Long Way for a Beer", uma série de seis episódios do YouTube com australianos icônicos em Far North Queensland. Clemenger BBDO has launched "Long Way for a Beer," a six-episode YouTube series featuring iconic Australians in Far North Queensland. Cada episódio destaca os convidados que empreendem aventuras desafiadoras em locais remotos, seguidos por discussões sobre fogueiras e compartilhamento de cerveja. Each episode highlights guests undertaking challenging adventures in remote locations, followed by campfire discussions and beer sharing. A campanha, destinada a melhorar a marca Great Northern Brewing Co. e seu significado cultural, busca reconectar o público com a beleza natural da Austrália e promover o status da cerveja como um ícone nacional. The campaign, aimed at enhancing the Great Northern Brewing Co. brand and its cultural significance, seeks to reconnect audiences with Australia's natural beauty and promote the beer's status as a national icon.