Aditya Birla Fashion and Retail aumentou a participação na marca Virat Kohli’s Wrogn por Rs 75 crore. Aditya Birla Fashion and Retail increased stake in Virat Kohli's Wrogn brand for Rs 75 crore.

A Aditya Birla Fashion and Retail elevou sua participação na Wrogn, uma marca masculina de roupas casuais co-fundada pelo jogador de críquete Virat Kohli, para 32,84% por meio de um investimento de Rs 75 crore por meio de sua subsidiária, Aditya Birla Digital Fashion Ventures Ltd. Aditya Birla Fashion and Retail has raised its stake in Wrogn, a men's casual wear brand co-founded by cricketer Virat Kohli, to 32.84% through a Rs 75 crore investment via its subsidiary, Aditya Birla Digital Fashion Ventures Ltd. Este movimento visa melhorar o portfólio de marcas digitais da Wrogn, expandir sua presença no mercado e atingir Rs 1.500 crore em receita ao longo de cinco anos, apesar de um recente declínio de receita de 29%. This move aims to enhance Wrogn's digital-first brand portfolio, expand its market presence, and target Rs 1,500 crore in revenue over five years, despite a recent 29% revenue decline.