A Agência Australiana OMD Austrália ganha o prêmio Q2 2024 Australian Agency of the Quarter por investimento no setor de podcast. Australian Agency OMD Australia wins Q2 2024 Australian Agency of the Quarter award for podcast sector investment.

O iHeart da ARN, em colaboração com a Magellan AI, lançou o prêmio Australian Agency of the Quarter para destacar marcas que investem no setor de podcast. ARN's iHeart, in collaboration with Magellan AI, has launched the Australian Agency of the Quarter award to highlight brands investing in the podcast sector. A OMD Austrália recebeu o prêmio inaugural do Q2 2024, enquanto a BetterHelp liderou a lista de anunciantes de podcasts, seguida pelo McDonald's e Airbnb. OMD Australia received the inaugural award for Q2 2024, while BetterHelp topped the list of podcast advertisers, followed by McDonald's and Airbnb. A iniciativa reflete um aumento ano a ano nos gastos com publicidade em podcasts, particularmente nos gêneros Negócios e Comédia. The initiative reflects a year-on-year increase in podcast advertising spending, particularly in the Business and Comedy genres.

October 16, 2024

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