O CEO da Apple, Tim Cook, aconselhou a Nike sobre questões estratégicas durante um período de declínio de vendas de 10%. Apple CEO Tim Cook advised Nike on strategic issues during a 10% sales decline period.

O CEO da Apple, Tim Cook, tem sido fundamental para guiar a Nike durante um período desafiador marcado por um declínio de 10% nas vendas e mudanças de liderança. Apple CEO Tim Cook has been instrumental in guiding Nike during a challenging period marked by a 10% decline in sales and leadership changes. Como membro do conselho mais antigo da Nike, ele assessorou em várias questões estratégicas, incluindo operações na China e compromissos executivos. As Nike's longest-serving board member, he has advised on various strategic issues, including operations in China and executive appointments. Com o novo CEO Elliott Hill no comando, a Nike adiou sua orientação de receita e o dia do investidor. With new CEO Elliott Hill at the helm, Nike has postponed its revenue guidance and investor day. A colaboração de Cook com a Nike inclui modelos co-branded Apple Watch desde 2016. Cook's collaboration with Nike includes co-branded Apple Watch models since 2016.