A Crocs contrata o veterano de calçados Steven Smith para inovar projetos para a Crocs e para as marcas Heydude. Crocs hires footwear veteran Steven Smith to innovate designs for Crocs and struggling Heydude brands.

A Crocs contratou o designer de calçados Steven Smith para liderar a inovação criativa para as marcas Crocs e Heydude. Crocs has hired footwear designer Steven Smith to lead creative innovation for both Crocs and Heydude brands. Com mais de 30 anos de experiência em grandes marcas como Adidas, Nike e Reebok, Smith apresentará novos designs e evoluirá as marcas. With over 30 years of experience at major brands like Adidas, Nike, and Reebok, Smith will introduce new designs and evolve the brands. As receitas da Crocs aumentaram 2% no terceiro trimestre, para US $ 1,06 bilhão, enquanto as vendas da Heydude caíram 17,4%. Crocs' revenues increased by 2% in the third quarter to $1.06 billion, while Heydude sales dropped by 17.4%. A empresa tem como objetivo melhorar o desempenho de Heydude sob a liderança de Smith. The company aims to improve Heydude's performance under Smith's leadership.