Apesar do debate sobre a popularidade, tanto a Black Friday quanto a Cyber Monday tiveram aumentos significativos nos gastos online. Despite debate over popularity, both Black Friday and Cyber Monday saw significant increases in online spending.

Uma pesquisa recente do Bankrate.com indica que a Cyber Monday é mais popular do que a Black Friday, com 59% dos americanos planejando fazer compras em comparação com 53% para a Black Friday. A recent Bankrate.com poll indicates Cyber Monday is more popular than Black Friday, with 59% of Americans planning to shop compared to 53% for Black Friday. A Federação Nacional de Varejo (NRF) informou que 72% planejam fazer compras na Black Friday, enquanto apenas 39% planejam fazer compras na Cyber Monday. However, the National Retail Federation (NRF) reports that 72% plan to shop on Black Friday, while only 39% plan to shop on Cyber Monday. Apesar do debate de popularidade, ambos os dias viram aumento dos gastos on-line, com Cyber Monday esperado para chegar a US $ 13,2 bilhões (6% de aumento) e Black Friday em US $ 10,8 bilhões (10% de aumento). Despite the popularity debate, both days saw increased online spending, with Cyber Monday expected to reach $13.2 billion (6% increase) and Black Friday at $10.8 billion (10% increase).