Cervejaria lança campanha de férias no Instagram para promover o consumo moderado de álcool entre amigos. Brewery launches holiday campaign on Instagram to promote moderate drinking among friends.

A Asia Pacific Breweries Singapore lançou a campanha "Keep It Real, Keep It Moderate" para incentivar o consumo responsável durante as férias. Asia Pacific Breweries Singapore launched the "Keep It Real, Keep It Moderate" campaign to encourage responsible drinking during the holidays. A iniciativa usa o Instagram para reconhecer amigos que incorporam hábitos de consumo moderado através de cinco categorias, com 50 vencedores recebendo prêmios. The initiative uses Instagram to recognize friends who embody moderate drinking habits through five categories, with 50 winners receiving prizes. A campanha promove conexões genuínas e diversão sem excesso de indulgência. The campaign promotes genuine connections and fun without overindulgence.