JCPenney e SPARC Group se fundem para formar marcas Catalyst, com o objetivo de revitalizar marcas de moda de shopping. JCPenney and SPARC Group merge to form Catalyst Brands, aiming to revitalize mall fashion brands.

JCPenney e SPARC Group, que possui marcas como Aéropostale e Brooks Brothers, fundiram-se para formar a Catalyst Brands. JCPenney and SPARC Group, which owns brands like Aéropostale and Brooks Brothers, have merged to form Catalyst Brands. A nova empresa, liderada pelo ex-CEO da JCPenney, Marc Rosen, tem receita de US$ 9 bilhões, 1.800 lojas e 60.000 funcionários. The new company, led by former JCPenney CEO Marc Rosen, has $9 billion in revenue, 1,800 stores, and 60,000 employees. O objetivo é alavancar sinergias através da redução de custos, cross-marketing e compartilhamento de talentos para revitalizar as marcas de shoppings em dificuldades. It aims to leverage synergies through cost reduction, cross-marketing, and talent sharing to revitalize struggling mall brands.