/apt Travel Group rebrands as APT Luxury Travel, com foco em experiências de ponta com novos navios e uma parceria Seabourn. /apt Travel Group rebrands as APT Luxury Travel, focusing on high-end experiences with new ships and a Seabourn partnership.

A APT Travel Group, uma empresa australiana de turismo familiar e cruzeiros, renomeou-se APT Luxury Travel, enfatizando experiências de luxo. /apt Travel Group, an Australian family-owned tour and cruise company, has rebranded as APT Luxury Travel, emphasizing luxury experiences. A rebrand inclui um novo logotipo, campanha de marketing e melhorias no site. The rebrand includes a new logo, marketing campaign, and website improvements. Coincide com o lançamento de novos navios de luxo fluviais e um navio a vapor, e uma parceria com a Seabourn, destacando o foco da empresa em melhorar a experiência de viagem de luxo. It coincides with the launch of new luxury river ships and a paddle steamer, and a partnership with Seabourn, highlighting the company's focus on enhancing the luxury travel experience.