A PepsiCo India e a Tata se unem para lançar um novo sabor de lanche Kurkure no competitivo mercado indiano. PepsiCo India and Tata team up to launch a new Kurkure snack flavor in the competitive Indian market.

A PepsiCo India e a Tata Consumer Products se uniram para lançar um novo lanche, o Kurkure, com sabor Schezwan Chutney, combinando suas marcas Kurkure e Ching's Secret. PepsiCo India and Tata Consumer Products have teamed up to launch a new snack, Kurkure in Schezwan Chutney flavor, combining their Kurkure and Ching's Secret brands. Este movimento segue sua joint venture anterior de bebidas, NourishCo, que a Tata adquiriu em 2022. This move follows their previous beverage joint venture, NourishCo, which Tata acquired in 2022. A parceria visa inovar no crescente mercado de lanches indianos, enfrentando a concorrência de marcas regionais e diretas ao consumidor. The partnership aims to innovate in the growing Indian snacks market, facing competition from regional and direct-to-consumer brands.