Shenan Reed, da General Motors, torna-se a nova presidente do Interactive Advertising Bureau em 2025. Shenan Reed, of General Motors, becomes the new chair of the Interactive Advertising Bureau in 2025.

Shenan Reed, diretor global de mídia da General Motors, foi nomeado como o novo presidente do Interactive Advertising Bureau (IAB) para 2025. Shenan Reed, Global Chief Media Officer at General Motors, has been appointed as the new Chair of the Interactive Advertising Bureau (IAB) for 2025. Reed sucede John Halley, que permanecerá no conselho. Reed succeeds John Halley, who will remain on the board. Alison Levin, da NBCUniversal, será vice-presidente. Alison Levin from NBCUniversal will serve as Vice Chair. O conselho do IAB visa abordar questões-chave como IA, privacidade e mídia comercial, ao mesmo tempo em que recebe novos membros do Walmart, The Weather Company e Meta. The IAB board aims to address key issues like AI, privacy, and commerce media, while welcoming new members from Walmart, The Weather Company, and Meta.