A MLB inicia os playoffs de 2025 com a campanha “Outubro Hits Different” com Pharrell Williams, Voices of Fire e hino original. MLB kicks off 2025 playoffs with “October Hits Different” campaign featuring Pharrell Williams, Voices of Fire, and original anthem.

A Major League Baseball lançou sua pós-temporada de 2025 com a campanha “Outubro Hits Different”, com o músico Pharrell Williams e o coro Voices of Fire. Major League Baseball launched its 2025 postseason with the “October Hits Different” campaign, featuring musician Pharrell Williams and the Voices of Fire choir. A iniciativa centra-se no hino “Are You Ready?”, realizado com uma orquestra de 25 peças de estudantes da Universidade de Miami e retirado do álbum Ophanium do coro, produzido por Pharrell. The initiative centers on the anthem “Are You Ready?,” performed with a 25-piece orchestra of University of Miami students and drawn from the choir’s album Ophanium, produced by Pharrell. A campanha inclui destaques em vídeo de jogadores como Aaron Judge, Kyle Schwarber e Cal Raleigh, e será exibida nas plataformas digitais, de transmissão e de mídia social da MLB a partir de 30 de setembro. The campaign includes video highlights of players like Aaron Judge, Kyle Schwarber, and Cal Raleigh, and will be showcased across MLB’s digital, broadcast, and social media platforms starting September 30. O esforço enfatiza a conexão entre música, comunidade e esporte, posicionando a pós-temporada como um evento cultural. The effort emphasizes the connection between music, community, and sport, positioning the postseason as a cultural event.