AllSaints nomeia o designer de Londres Aaron Esh como diretor criativo para revitalizar sua marca. AllSaints appoints London designer Aaron Esh as chief creative officer to revitalize its brand.

A AllSaints nomeou o designer Aaron Esh, com sede em Londres, seu novo diretor criativo, encarregado de liderar as coleções femininas e masculinas da marca e moldar sua direção criativa global. AllSaints has named London-based designer Aaron Esh its new chief creative officer, tasked with leading the brand’s women’s and men’s collections and shaping its global creative direction. Esh, conhecido por misturar a alta costura dos anos 1930 com a costura Savile Row e uma estética vivida em Londres, se junta a sua marca homônima, que ganhou reconhecimento através da London Fashion Week e do programa NewGen do British Fashion Council. Esh, known for blending 1930s couture with Savile Row tailoring and a lived-in London aesthetic, joins from his eponymous label, which gained recognition through London Fashion Week and the British Fashion Council’s NewGen program. Sua nomeação visa atualizar a visão de design de AllSaints, equilibrar a edginess com refinamento e se conectar com uma nova geração, mantendo o artesanato e a relevância cultural. His appointment aims to refresh AllSaints’ design vision, balance edginess with refinement, and connect with a new generation while maintaining craftsmanship and cultural relevance.