O “Fim do Começo” do Djo liderou o gráfico global do Spotify, encerrando o reinado de 78 dias de Taylor Swift, alimentado por *Stranger Things* e TikTok. Djo’s “End of Beginning” topped Spotify’s Global chart, ending Taylor Swift’s 78-day reign, fueled by *Stranger Things* and TikTok.

A corrida de 78 dias de Taylor Swift em No. Taylor Swift’s 78-day run at No. O Spotify Global Chart terminou em 2 de janeiro de 2026, quando a música de Djo de 2022 “End of Beginning” subiu ao topo, alimentada por um interesse renovado após o final de Stranger Things e o impulso viral no TikTok. 1 on Spotify’s Global chart ended on January 2, 2026, as Djo’s 2022 song “End of Beginning” rose to the top, fueled by renewed interest after the *Stranger Things* finale and viral momentum on TikTok. A faixa ganhou 6,5 milhões de transmissões globais, superando “The Fate of Ophelia”, de Swift. Joe Keery, o nome real de Djo, expressou surpresa depois que Swift elogiou sua música em uma entrevista de 2024, destacando seu apoio a artistas emergentes. The track earned 6.5 million global streams, surpassing Swift’s “The Fate of Ophelia.” Joe Keery, Djo’s real name, expressed surprise after Swift praised his music in a 2024 interview, highlighting her support for emerging artists. A mudança ressalta o impacto da cultura pop e das mídias sociais nas tendências de streaming. The shift underscores the impact of pop culture and social media on streaming trends.