O Spotify homenageou 2026 Grammy de Melhor Artista Novo com outdoors da cidade natal mostrando suas primeiras vidas e carreiras. Spotify honored 2026 Grammy Best New Artist nominees with hometown billboards showcasing their early lives and careers.

O Spotify revelou outdoors nas cidades dos indicados ao Grammy de 2026, apresentando fotos de infância e breves destaques de Olivia Dean, KATSEYE, Lola Young, Addison Rae, Leon Thomas, Alex Warren, The Marias e Sombr. Spotify unveiled billboards in the hometowns of the 2026 Grammy Best New Artist nominees, featuring childhood photos and brief career highlights of Olivia Dean, KATSEYE, Lola Young, Addison Rae, Leon Thomas, Alex Warren, The Marias, and sombr. A campanha, parte do evento anual Best New Artist do Spotify em Los Angeles, celebra a jornada de cada artista desde o início até o reconhecimento global, com mensagens destacando marcos como raízes de concurso, performances iniciais e sucesso de composição anterior. The campaign, part of Spotify’s annual Best New Artist event in Los Angeles, celebrates each artist’s journey from early beginnings to global recognition, with messages highlighting milestones like pageant roots, early performances, and prior songwriting success. Todos os indicados se apresentaram no evento antes do Grammy Awards. All nominees performed at the event ahead of the Grammy Awards.