RCB lança campanha pedindo aos fãs para usar camisolas diariamente com PUMA e Usain Bolt. RCB launches campaign urging fans to wear jerseys daily with PUMA and Usain Bolt.

O Royal Challengers Bengaluru lançou a campanha #RCBEverywhere com o PUMA India, pedindo aos fãs que usem as camisas da equipe no dia-a-dia. Royal Challengers Bengaluru launched the #RCBEverywhere campaign with PUMA India, urging fans to wear the team's jersey in everyday life. Liderada pelos jogadores Virat Kohli e Rajat Patidar, a iniciativa destaca momentos reais de fãs, incluindo um avistamento viral na Kumbh Mela, e apresenta o ícone global Usain Bolt apoiando a defesa do título em 2026. Led by players Virat Kohli and Rajat Patidar, the initiative highlights real fan moments, including a viral sighting at the Kumbh Mela, and features global icon Usain Bolt supporting the 2026 title defense.