Chipotle nomeia ex-executivo da Activision Fernando Machado como novo diretor de marca. Chipotle names former Activision executive Fernando Machado as new chief brand officer.

A Chipotle nomeou Fernando Machado como seu novo diretor de marca, com vigência a partir de 1o de junho de 2026. Chipotle has named Fernando Machado as its new chief brand officer, effective June 1, 2026. Machado, ex-executivo da Restaurant Brands International e Activision Blizzard, liderará a estratégia de marketing global e o posicionamento da marca. Machado, a former executive at Restaurant Brands International and Activision Blizzard, will lead global marketing strategy and brand positioning. Ele sucede Chris Brandt, que saiu em janeiro e reporta ao CEO Scott Boatwright. He succeeds Chris Brandt, who left in January, and reports to CEO Scott Boatwright.