Reliance Retail adquire a marca de cuidados com o cabelo Anomaly da Priyanka Chopra Jonas. Reliance Retail acquires Anomaly haircare brand from Priyanka Chopra Jonas.

A Reliance Retail adquiriu a Anomaly, marca de cuidados com o cabelo fundada por Priyanka Chopra Jonas, ganhando total propriedade das suas marcas e activos digitais. Reliance Retail has acquired Anomaly, the haircare brand founded by Priyanka Chopra Jonas, gaining full ownership of its trademarks and digital assets. O acordo expande o portfólio de beleza da Reliance e alavanca a presença global da marca, com Chopra Jonas permanecendo como Diretor Criativo. The deal expands Reliance's beauty portfolio and leverages the brand's global presence, with Chopra Jonas remaining as Creative Director. A marca será agora ampliada através da extensa rede de varejo da Reliance, com foco nas necessidades indianas de cabelo e couro cabeludo enquanto mantém sua presença internacional. The brand will now be scaled through Reliance's extensive retail network, focusing on Indian hair and scalp needs while maintaining its international footprint.