BGE lança campanha humorística para o All Ireland Hurling Championship com comediantes. BGE launches humorous campaign for All Ireland Hurling Championship with comedians.

A BGE lançou uma campanha humorística e cinematográfica para o Campeonato de Hurling da Irlanda. BGE has launched a humorous, cinematic campaign for the All Ireland Hurling Championship. A iniciativa "Know Your Power", com os comediantes The Two Johnnies e Lee Chin, visa fortalecer a conexão da marca com o esporte e suas comunidades em plataformas de TV, digitais e sociais. Featuring comedians The Two Johnnies and Lee Chin, the "Know Your Power" initiative aims to strengthen the brand's connection to the sport and its communities across TV, digital, and social platforms.